Wear it with Pride
We launched an advocacy campaign in order to promote the respect for everyone regardless of their skin type/colour
Too much premium has been placed on the colour of our skin and it is affecting the self esteem of many individuals. In many cases, the colour of someone's skin has subjected them to one form of discrimination or the other, including death in some cases. We launched this campaign in order to underscore that there is great pride and dignity in the colour of our skin - no matter what it is. We desire to see a time when people will not face discrimination by virtue of their skin colour.
With our campaign, we featured individuals with three skin colour types: black, light, and no colour (i.e. albinism). Each one of our models have had unique experiences in relation to their skin colour and they shared a bit of this in our video. Take a look at our photo collection below, promoting the beauty and dignity in skin diversity. All photos were taken at Irene Farm, Pretoria (South Africa) by Adebayo Okeowo and the models include: Vanessa Akibate, Sechaba Motaung and Natasha Manamela
